We are dedicated to being the most knowledgeable and helpful optical professionals in the industry. It is our continued mission to provide our customers with the best optical products at the most competitive prices.

Roy Knoerr, American Board of Opticianry certified. Roy has over 30 years of professional optical experience. He has resided as President as well as Legislative Chairman of the Michigan Opticians Association. In addition he was elected to serve on the Board of Governors for the Opticians Association of America and the Commission On Opticianry Accreditation.

Eric Knoerr, American Board of Opticianry certified. Eric has over 15 years of professional optical experience. Eric implemented surfacing technology in our on site lab allowing us to service most prescription eye wear on our premises, providing our customers with much faster service (in some cases glasses can be ready in less than an hour). Through his work at Wayne State University Eric was made a member of Beta Gama Sigma an organization committed to excellence in business and professionalism.